EUROPEAN RETAIL RESEARCH is based on the reputable and distinguished annual „Handelsforschung“ (Retail Research) that has been published by Prof. Dr. Volker Trommsdorff in Germany for more than two decades now. Based on his initiative and following the tradition established by him, the book will be continued to be published, with the unchanged goal to inform researchers, lecturers, students, and executives in firms about recent and generally accepted findings in the field of retail research; thus highlighting the transfer between research and management.
With Volume 22 that appeared in 2008, Prof. Trommsdorff handed over this publication to a team of retail researchers currently from Austria, Germany, and Switzerland.
Following the international development in the field of retail research and publication, the new team has decided to introduce some changes and extensions starting with the next edition:
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Language – articles will appear in English
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Content – manuscripts will be double-blind reviewed and the book will invite manuscripts from a wider regional context, but with a focus on Europe
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Institutional – a permanent team of editors will be supported by an Editorial Advisory Board
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Timing – Publication twice a year (issue I October/September and issue II April/May).
The aim of the new book will be to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students, and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. From the perspective of the authors of worthwhile contributions, the review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed book as publication outlet. Part of the conception of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so the book is intended to be a quick publication platform and an interesting outlet, with particular advantages maybe for young and promising researchers.
