Positioning and Content

• different institutions in the value chain, e.g. customers, retailers, wholesalers, traders, service companies such as logistics service providers, but also manufacturers’ distribution and cooperation activities,
• different value chain processes, esp. marketing-orientated processes (e.g. innovation, customer relationship management, category management), supply chain processes (e.g. purchasing, logistics, operations), organisational, or human resource processes, informational, or financial management processes,
• different aspects of retail management and marketing, e.g. retail corporate and competitive strategies, incl. internationalisation, retail formats, e-commerce, customer behaviour, branding and store image, retail location, assortment, pricing, service, communication, instore marketing, human resource management,
• different aspects of distribution systems, e.g. strategies, sales management, key account management, vertical integration, alliances and networks, channel power, conflicts, and multi channel strategies.

The manuscripts should be orientated on the topics and recent level of international retail research. However, EUROPEAN RETAIL RESEARCH is also interested in manuscripts that focus on wholesaling, distribution concepts, specific companies or country markets and we accept that non-English literature is used and referred to. Thus, EUROPEAN RETAIL RESEARCH would like to ease the process of transferring specific retail research in different countries (European and Oversea) into a reviewed English publication, what should be interesting especially for young and promising researchers. We support – differing from most other journals – therefore also manuscripts that might not be written in perfect English with an own proof reading service. So feel free to submit manuscripts with interesting and high quality content, even if you’re not feeling perfectly safe in the English language.

Manuscripts are reviewed with the understanding that they are substantially new, have not been pre-viously published in English and in whole (including book chapters), have not been previously accepted for publication, are not under consideration by any other publisher, and will not be submitted elsewhere until a decision is reached regarding their publication in EUROPEAN RETAIL RESEARCH. The only exception is papers in conference proceedings that we treat as work-in-progress. Papers submitted to EUROPEAN RETAIL RESEARCH will be evaluated on its expected contribution to retailing and related topics as outlined in the EUROPEAN RETAIL RESEARCH Philosophy. Submitting authors should carefully examine the format guidelines and cite the relevant literature on their topic.

Basically, we are considering two types of papers; both can based either on large-scale empirical data, on the case-study method or conceptual issues. Papers can be submitted either research articles or as conceptual-based articles.

• Research articles should provide a relevant and significant contribution to theory and practice; they are theoretically well grounded and methodologically on a high level.
• Manuscripts submitted as conceptual-based articles show new questions, issues, solutions and contributions out of the practice or conceptual issues. These papers are selected based on relevance and continuing importance to the future retail research community as well as originality.

In addition, the editors will invite articles from specific authors, which will also be double blind reviewed, but address the retailing situation in a specific European country. With this type of article, the annual over the next few years could encompass a detailed description of the structure and particularities of retailing in many European countries.

Questions or comments regarding this publication are always welcome. They may be sent to one of one of the editors or in general to mailto:info@European-Retail-Research.org via e-mail.